Laboratory Tested

Dermatologist Recommended

Salon Endorsed

Remove 98% of Chlorine

Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE and GCC water and pipes. More than any filter on the market!

Healthier Hair

Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.

Healthier Skin 

Protect your hair from damage and dryness by removing chlorine and impurities, leaving it softer, stronger and healthier. 

Quality Ingredients

We use 100% American-made KDF 55 technology and Japanese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty on our filters.

Universal Design

Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.

Lasts Longer

Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.

Before & & After

Before & & After

Universal – Fits everywhere

Our Shower Filter Is Designed To Fit Seamlessly Anywhere. Our universal adaptors fits to all handheld shower head and rain showers.

Learn more

Featured in